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If you aren't making money after sending any quantity of visitors
at all to your website then you may be making simple mistakes
that ARE costing you money and affiliate signups. I remember my
own first marketing website it was like a night on the strip in
Las Vegas, banners flashing all over the place hoping to attract
prospective buyers and affiliates. Needless to say it didn't do
too good and I moved on.

Today I own many different websites and domain names and they all
try to follow simple rules that will ensure my visitors don't
click off before the site content reaches their toolbar. Have a
look what I believe to be a perfectly structured site and one
that I have found great success with:

Did you look closely? The reason for the success of this site is
that it doesn't contain many of the marketing errors that new and
not so new online business entrepreneurs will make in todays
market. If you are a member of an affiliate program that contains
these erros then you need to take action immediately. If you
don't have the option to create your own site for affiliate
promotions then you need to find a new program to promote. This
or continue to suffer losses in sales and team members.

Here is a quick overview of how to structure a successful
marketing site:

1)Clearly define what your website is about. Patience is a virtue
but unfortunately it is not an attribute prevalent in 99% of
online surfers and if they don't know the purpose of your site
almost immediately, they will move on.

2)Focus on one or two services or products. A website going in
too many different directions will leave your visitor feeling
confused and more likely to click on to something less cluttered.

3) Include a follow up form AND let your prospect know exactly
what is is for. Most people visiting online business websites are
doing so for the first time and they are very untrustworthy,
rightly so given the amount of scams that have been perpetrated
online, so it is important that you tell them why you want their
contact info.

Explain what they are going to get for providing their details
and in what form it is going to come (ie You will receive an
email course over 30 days etc. etc. etc.).

4) Provide your full contact info on your site preferably with
your own photograph prominently displayed. Again this is down to
trust, people need to know that there is a REAL person behind
this website and the more you can convince them with your own
details the more trusting they will be. More trust equals more

5) If you are going to make statements about your business then
it is much better to back them up with testimonials. With the
testimonial, like with your own contact info, provide as many
personal details as possible and for maximum effect provide a
photo aswel.

Look at the website below again to see how it's done:

6) Explain the compensation plan clearly. If you are running an
affiliate program or are promoting one then you need to state how
people will get paid in an easy to understand format. The main
reason people are at your site is because they are looking for a
way to create further income, you need to state in clear terms
how and when this is going to happen.

Take another look at how the comp. plan is clearly set out here:

The above website works so well because it allays many of the
fears and answers the questions that people setting off on a new
business venture will have. It does this by setting out clearly
what you must do to get started and backs it up with testimonials
from people who have followed the exact same methods to gain
success. If you follow the same strategy with your own website
then you will gain the same success as far as getting people on

What you don't see in the above model, but will be explained in a
subsequent article, is how effective followup and a duplicatable
system can virtually eliminate any chance of failure if you
follow the steps outlined.

There are people out there who will succeed at whatever venture
they happen to come across but for us mere mortals it depends so
much on the quality and layout of a company backed up with sound
support and a duplicatable system that our financial success
depends upon it.

If you don't want to fail then ensure that you do choose a
program that follows the steps above when supplying you with a
site to promote. Either that or build your own.


Mal Keenan is editor and publisher of Home Business Tips
Newsletter: For a
company that DOES provide support, easy to follow training and a
duplicatable system join my team below:

Reprinted by permission through the Warrior Forum

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